About Us

A professional beauty webshop built on real industry experience

Welcome to SR Beauty Shop.

SR Beauty Shop has grown from SR Beauty, our professional beauty salon in Heusden-Zolder, Belgium, SR Beauty Academy, and our extensive professional experience within the beauty industry. We are therefore much more than an online beauty webshop. At SR Beauty, we work with clients and perform professional beauty treatments on a daily basis. Through SR Beauty Academy, we share our knowledge with beauty professionals, while SR Beauty Shop enables us to offer both private and professional customers a carefully selected range of professional beauty products, skincare, salon supplies, beauty equipment and professional solutions. This means that we do not select and evaluate our products solely from the perspective of an online retailer. We approach them as professionals who are actively involved in the beauty industry every day.

The exterior of a modern building facade featuring a white wall with black 3D lettering that reads 'SR BEAUTY ACADEMY' above a glass entrance door.

SR Beauty –Where our practical experience begins

SR Beauty is our professional beauty salon located in Heusden-Zolder, Belgium.

At our salon, we offer a variety of professional beauty treatments, including skincare and facial treatments, laser hair removal, permanent makeup and advanced face and body treatments.

Working directly with clients gives us valuable practical experience with professional products, beauty equipment and treatment methods.

This experience forms an important foundation for the products and professional solutions we select for SR Beauty Shop.

SR Beauty Shop– Professional beauty products selected with expertise

We understand the needs of beauty salons and beauty professionals because we work within the same industry ourselves.

When selecting products, we therefore look beyond price and appearance. We focus on quality, purpose, professional application and the value a product can provide to both beauty professionals
and their clients.

At SR Beauty Shop, you will find a broad selection of professional skincare, face and body care products, PMU and permanent makeup supplies, beauty equipment, treatment chairs, salon furniture and other professional salon supplies.

Private customers can discover high quality beauty and skincare products, while beauticians, beauty salons and other professionals can find products and solutions designed for professional use.

CASMARA Belgium – Distributor for Belgium

An important part of SR Beauty Shop is CASMARA Professional.

As a CASMARA distributor in Belgium, we provide CASMARA professional salon products and homecare products to beauticians, beauty salons and private customers throughout the Belgian market.

For us, being a CASMARA distributor means more than supplying products.

We believe it is important for beauty professionals to understand the products, applications and treatment protocols, choose the right solutions for their clients and integrate CASMARA professionally into their salon services.

Our goal is therefore to provide our professional customers not only with products, but also with professional knowledge, guidance and support.

B2B for beauty professionals

SR Beauty Shop serves both private customers and professionals within the beauty industry.

We provide a dedicated B2B environment for beauty salons, beauticians and other professional beauty businesses.

Professional customers with valid company and VAT information can access professional products, salon supplies and special B2B prices for beauty professionals through our B2B platform.

Our aim is to go beyond a traditional supplier-customer relationship and build long-term, reliable partnerships with the professionals we work with.

The exterior of a modern white and black building with large glass windows, featuring the text 'SR BEAUTY ACADEMY' on the facade. The ground floor has a glass-front reception area with white furniture inside, and the gravel driveway is in the foreground.

SR BeautyAcademy – Turning practical experience into professional knowledge

We believe that professional beauty is not only about using high-quality products. Knowledge, technique and correct application are equally important.

Through SR Beauty Academy, we therefore provide professional beauty training for people who already work within the beauty industry as well as those who want to develop professionally within the sector.

Our training combines professional knowledge with practical experience.

In this way, we aim to help beauty professionals further develop their knowledge, techniques and practical skills.

Bringing together a professional beauty salon, beauty academy, professional products and B2B services within one organisation is an important part of the SR Beauty philosophy.

From Belgium to Europe

SR Beauty is based in Heusden Zolder, Belgium.

Through our beauty salon, we serve customers personally, while SR Beauty Shop enables us to reach both private customers and beauty professionals throughout Belgium and other European countries.

By combining our hands-on salon experience with the convenience of online shopping, we aim to provide a reliable destination for professional beauty products, skincare, salon supplies and beauty equipment in Belgium and across Europe.

More than anonline beauty store

Behind SR Beauty Shop there is more than an e-commerce platform.
There is a real beauty salon, hands-on professional experience, a beauty academy and a team that works within the beauty industry every day.
For us, customer service therefore does not end once an order has been placed.
We are happy to assist private customers in selecting suitable skincare and beauty products and, wherever possible, support our professional customers in choosing products and solutions for their beauty salons.

SR BeautySR Beauty AcademySR Beauty ShopCASMARA Belgium

Welcome to theworld of SR Beauty

From professional beauty treatments and education to skincare and professional salon products, all our activities are built around the same values:
Quality. Professional knowledge. Education. Trust. Personal support.
Whether you are looking for the right products for your personal skincare routine or you are a beauty professional searching for products and solutions for your salon, our goal is not simply to sell you a product. We want to connect the right products with professional knowledge and reliable service.