Podo business, Paula Pelińska-Butyniec.

The book Podo business is written by Paula Pelińska-Butyniec, a sociologist and political scientist with a specialization in political marketing, who has been involved in sales and marketing in the broadest sense all her professional life. She gained her experience in local media. The last decade she has been involved in working on the development of a leading podiatry brand in Poland.

“For many years, the idea of writing a book - a guidebook for podiatrists, in which they would find a number of tips and solutions for their business - was born in my head. The fact that podiatry in Poland is developing very dynamically is not disputed. However, often in the fervor of caring for the patient and developing practical skills podiatrists forget about their businesses. In the book “PodoBusiness” I have gathered together with a group of experts the ideas, information, solutions I have discussed with podiatrists over the past 12 years.

In the 200 pages of the guide we cover the most pressing issues that professionals face every day, these include sales, communication, marketing, finance. We do not forget the basics, namely: how to start a similar business - formal requirements, we compare different forms of business, pointing out their strengths and weaknesses.”